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European Sales Lead

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Remote, UK or EU
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Are you excited by the idea of building new solutions from the ground up? At Asset Reality, we are passionate about solving the challenges of asset recovery, and we want to grow our team with others who share that passion.We offer competitive salary, benefits, and commission, and as an early-stage startup, we provide a unique opportunity for financial reward that goes beyond the monthly paycheck through equity.

 
Remote, UK or EU
 
Full-time
Apply now
 

The Role

Non-Negotiables:

  • Sector experience in Government-facing sales/contracting across Europe.
  • 5-10 years' experience managing senior stakeholders through procurement.
  • Prior digital asset experience (basic understanding of blockchain/digital asset technology).
  • Both strategic and execution driven (you’ll need to close sales).

Interested in building our European sales team? With existing European customers, and a strong European pipeline, we are looking for an experienced sales leader who is ready to take over warm opportunities, handle the stakeholder management, and guide our prospects through to the close of the deal, pulling in relevant team members to support as required.

As we convert more of our pipeline in Europe and demonstrate increasing demand, the candidate will be able to grow their team and should therefore have some management experience. However, the immediate task is to be hands on with some of the most senior stakeholders across government bodies, to make it easier for them to seize assets.

As the first and only end-to-end platform for seized assets, you won’t be up against any like-for-like competition. Instead, your challenge will be helping prospects grasp who we are, what we do, and to guide them through the challenges they face, and how we solve them, so they’ll never need to find another solution when it comes to seized assets. To do this you will need to lead with curiosity. We strongly believe the client should clearly articulate a problem before we try to present a solution.

The ideal candidate will have a rich history in analysing pipeline, to determine which accounts can be converted in the shortest time frame and catalyse the sale process. In our experience our clients become advocates within their region generating new word of mouth referrals and so early velocity will generate additional organic momentum.

You are someone who understands and is experienced in how to work with government stakeholders, navigate public sector procurement, unblock legal/commercial barriers, and ultimately get contracts across the line. Success in this role is measured by delivering market saturation in your territory on our path to becoming the global asset recovery operating system. As well as being an integral part of the wider sales team, you’ll be working closely with our customer enablement manager to support the smooth transition of the customer-sales relationship to the customer-CS relationship. Our customer enablement manager will sit in on your sales call to really get to know the prospect and to tell their story to our CS team when the deal closes.

Responsibilities

Responsibilities

  • Owning the sales lifecycle: Taking leads from our BD team, leading additional discovery and qualification, delivering demos, drafting proposals, negotiating commercial terms, and closing.
  • Managing Senior Stakeholders: Build trust and awareness of our brand across the stakeholders in the account to ensure the right people are involved early in the process.
  • Qualify aggressively: Focus your time on high-probability, high-value opportunities and push unqualified leads out of the pipeline.
  • Navigate complexity: Work with our client’s legal and compliance teams, especially in the public sector, to keep deals moving at pace.
  • Humble expertise: Understand our clients' pain points and map our offering to their needs without overselling.
  • Account Growth: Be a partner to our CS team to support contracting for the growth of the accounts post initial sale as our clients add more users, agencies and workstreams.
  • Integrity and Velocity: Bring a sharp commercial instinct, but are grounded in accountability, honesty, ethics, and value-based selling that drives a sale based on real return on the investment and risk mitigation our customers make.

Working at Asset Reality

Our five core values are not platitudes for posters. These are principles that we expect everyone regardless of role or seniority to embody. These values sharpen our culture and accelerate our impact; everyone is accountable for observing them.

  • Velocity with Discipline
    The work we do is serious, the pace we move at must reflect that. Our tools that disrupt crime and recover stolen assets. This is not fanciful work. It’s not frivolous. We are measured; we only tolerate bureaucratic processes that slow us down when it comes to control of assets. Otherwise, our business is not stifled by overthinking; we move fast, learn and iterate.
  • Humble Expertise
    We are an “expert”-led business. That is our strength, but expertise means nothing without humility. The best people do not dominate conversations or posture in meetings. They lift others up, stay curious, and know that great work happens through collaboration, not ego.
    Humble expertise means:
    • not being the loudest in the room even if you think you have the most experience
    • projecting confidence without arrogance, and contributing without entitlement
    • quiet mentorship, finding natural moments to share experiences that help others grow
  • Respectful Transparency
    Transparency is embraced but not an excuse for bad behaviour. We believe in openness, honesty and feedback, but always with respect. Every person at every level of the company should feel comfortable to contribute to conversations without risk of being embarrassed by their peers. Lead with curiosity. Respectful transparency builds trust. It is the foundation of our relationships with each other and with our clients.
  • Inclusive Ownership
    Ownership is not about control. It is about accountability and responsibility. True leaders at AR are the ones who empower others, not those who hold everything close. We want managers and team leads to divest control and delegate responsibility while retaining accountability. That means leadership and managers setting clear direction, establishing expectations, and defining what success looks like from the start. Inclusive Ownership is about building a culture where empowered people thrive in performing their responsibilities because the owners, who remain accountable, ensure the framework is clear, support is consistent, and through supporting inclusivity, success is shared.
  • Steadfast Tenacity
    We operate with tenacity. We are steady in adversity. We step up when things get hard, we follow through with persistence and grit, we get it done, calmly, consistently. We don’t give up. Clean, powerful, and true to the essence of stepping up with calm, clarity, and determination when times are tough.

Mission Note

Are you excited by the idea of building new solutions from the ground up? At Asset Reality, we are passionate about solving the challenges of asset recovery, and we want to grow our team with others who share that passion.We offer competitive salary, benefits, and commission, and as an early-stage startup, we provide a unique opportunity for financial reward that goes beyond the monthly paycheck through equity.

Apply now