Welcoming our New Head of Product: Quynh Tran-Thanh

We’re thrilled to share that Quynh Tran-Thanh has joined Asset Reality as our new Head of Product.

Quynh brings nearly a decade of experience at the intersection of crypto, compliance, and data innovation, having built and scaled industry-defining B2B products at Chainalysis and CoinDesk Data (CryptoCompare). Her work has empowered over 500 enterprise clients globally and includes the creation of real-time pricing benchmarks now adopted by major financial institutions and regulators.

Throughout her career, Quynh has led cross-functional product and operations teams, combining strategic product leadership with deep technical expertise in blockchain analytics, compliance tooling, and benchmark infrastructure. Her track record includes multiple 0→1 product launches and contributing to successful FCA Benchmark approval processes.

Asset Reality’s mission is to build the infrastructure that supports law enforcement, governments, and victims in managing both physical and digital seized assets. As our product ecosystem expands, Quynh’s leadership marks a major milestone in our journey toward scaling an asset recovery operating system that meets the complexity of today’s global challenges.

“When we embarked on this journey, we quickly discovered that there’s a reason why exchanges can’t support 100% of all assets, why traditional asset managers can’t build for both physical and digital seized and operational use cases, why law enforcement don’t get the support they need when it’s most critical: because it’s hard, really hard, to build a one-stop shop that solves such complex and evolving problems."

"The most important part of building a new category, an asset recovery operating system for the underserved seized asset management sector, is surrounding yourself with the right people" Hugo Hoyland (CSO) announced, adding that "Quynh offers a unique blend of in-depth subject matter expertise in compliance, government, web3, and AI, and we couldn’t be prouder that she has chosen to join Asset Reality and our mission to make asset recovery more effective. Quynh cares deeply about victims and about building technology in the most efficient, secure, and compliant way. It’s that combination of mission alignment and technical expertise that excites us the most, and we’re already witnessing her impact first-hand.”

"Quynh is the first of several major appointments we’ll be announcing over the coming weeks. As we continue to attract the most technical talent (I thought I knew crypto until I met Quynh…), the groundwork for scalability has been laid with key milestones like our recent FCA registration, and I can’t wait to see our most advanced seizure, management, and deployment tools in the hands of more and more users.”

Speaking of her new appointment, Quynh said "Nearly a decade of building on-chain insights has led me to the ultimate frontier of 'actionable' - joining Asset Reality to transform blockchain intelligence and physical asset management into swift, real-world asset recovery. Excited to build a product that delivers tangible justice and restitution."- Quynh Tran-Thanh, HoP

Quynh’s arrival marks an exciting step forward as we continue to build the infrastructure needed to support law enforcement, governments, and victims. With her leadership, we’re more confident than ever in our ability to transform asset recovery - securely, at scale, and for the people who need it most.

If you’d like to know more about our mission or see what we’re building, you can request a demo or check out our latest content to dive deeper.